Design
Brand Design
What you need to know about branding
You're ready to book high-end, dream clients with a brand that represents you and your unique business.
If you want to have success selling anything, you need to know two things:
1. Who will benefit the most from what you’re selling?
2. What kind of stories those people want to buy? (Notice that we said stories, not products or services!) Nobody wants to be a cheesy salesperson because nobody—and we mean NOBODY—wants to buy from that person. This is why you do not “just need a logo.” You need a BRAND STRATEGY!
Our goal as business owners should be to serve the people who need our offering the most. We don’t just want to sell something to anyone who will buy it, we want to make a special connection with our target audience that earns their trust.. so that we can then share our gifts in an exchange that ultimately benefits both parties. (We bet you didn't think of sales like that before, huh?!)
That’s where we come in! We coach our clients to develop a solid brand strategy.
We based this on their why and core values.
Next we figure out who will benefit the most from their gifts, so we can craft a brand voice, messaging and the right offer to attract those dream clients.
Lastly we collaborate closely with you to design a one-of-a-kind visual brand identity system. Before we launch your new brand, we help with the necessary tools, skills, and templates you need to stay consistent in your marketing efforts and continue to grow your audience.
Let's create a completely custom brand, just for your business. You're ready for a branding journey that delivers long-lasting results, and one that brings a deep sense of purpose, passion, and pride.
Our Branding Process
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1. Coffee! ☕️
In person or virtual, relationships are important to us! After we are able to get your inquiry, we will follow up with you to schedule a call via phone or Facetime meeting. Our goal is to serve you as best I can throughout your branding journey, so we'll spend our time together exploring your goals, hearing all about your wonderful business, and ensuring we're a perfect match.
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2. Research & Development 🧐
Before we play with color palettes or design the perfect logo, we'll begin our journey together by delving deep into the heart of your brand. All of my clients are given access to The Brand Strategy Workbook and my in-depth questionnaires, plus a 1 hour development Facetime session—which will cover your brand's mission, values, ideal client, and more.
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3. Design for Purpose 👩💻
After our first brand development call, we begin the design process by gathering inspiration, creating a visual mood board to represent the emotion, aesthetic, and experience behind your new brand. We will guide you through the design process step-by-step, and each deliverable will be submitted to you for review before we move forward.
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4. Strategize for Success ♟
Once your branding project is complete, I'll deliver a beautiful set of final files formatted for both print and web use. But that's not all! I want to see your brand thrive long after our time together comes to a bittersweet close, so every project I take on includes one 60-minute strategy session to plan your brand launch, strategize for success, and put your launch date on the calendar.
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5. Launch Time!!! 🍾
It’s time to celebrate!!!! All our hard work has come to fruition and it's time to raise a glass of something bubbly and toast to this new season of business. SO PROUD!!
Packages
Branding Essentials Package
Everything you need for your brand all in one perfect Branding package
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$2,500 USD
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SCOPE:
1. BRAND STRATEGY & DESIGN CONSULTATION (30 minutes, optional)We will meet over the phone, Google Meets or Zoom. If you love people as much as we do, we would love to meet with you in person.
2. BRAND STRATEGY WORKBOOK
An in-depth, printable page workbook that will help you gain clarity and build a strong foundation for your brand. We will work through the workbook together during your coaching sessions.
3. PREPARATION
Questionnaire and collaborative Pinterest board— You will love completing it!!!
4. MOOD BOARD
A digital vision board that conveys the overall tone and aesthetic of your future brand. Its purpose is to ensure we are on the same page before we begin developing logo concepts.
5. COLOR PALETTE
The official color palette for your brand. (EXCITING!!!)
6. LOGO DESIGN
3 initial logo concepts are designed, from which you choose as many as you like to be further developed. Includes unlimited rounds of revisions. Yes! We want to make sure you love the Logo
7. LOGO VARIATION / ICON / FAVICON
1 variation of your logo, this varies from brand to brand.
Some brands will include an icon (symbol or illustration) that is used as a standalone graphic, without text (think Nike’s swoosh or the Target target.)
Your favicon - a small 16×16 pixel icon that serves as branding for your website.
8. CURATED BRAND FONTS
Different from your logo font, 2 typefaces that you will use on all collateral for consistency.
9. PACKAGED FILES
All files in their applicable formats (vector/EPS, PDF, PNG, JPEG) delivered via a Dropbox link.
Branding Strategy + Design Package (Most Loved)
Everything you need for your brand all in one perfect Branding package + ways to make your life a lot easier
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$3,500 USD
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SCOPE:
1.WE HAVE 3 STRATEGY SESSIONS (30 to 60 minutes each, optional)
- Brand Strategy & Design Consultation
- 1 Mid-Project Check-in
- 1 Launch Strategy Session
All of our meeting can be done in person when location allows, but typically they take place over the phone, FaceTime or Zoom.
2. BRAND STRATEGY WORKBOOK
An in-depth, printable page workbook that will help you gain clarity and build a strong foundation for your brand. We will work through the workbook together during your coaching sessions.
3. PREPARATION
Questionnaire and collaborative Pinterest board—the most fun homework ever!
4. MOOD BOARD
A digital vision board that conveys the overall tone and aesthetic of your future brand. Its purpose is to ensure we are on the same page before I begin developing logo concepts.
5. COLOR PALETTE
The official color palette for your brand.
6. LOGO DESIGN
6 initial logo concepts are designed, from which you choose as many as you like to be further developed. Includes unlimited rounds of revisions. That means I do not stop working until you are 100% IN LOVE with your logo!
7. LOGO VARIATIONS / ICON / FAVICON
1 to 3 variations of your logo, this varies from brand to brand.
Some brands will include an icon (symbol or illustration) that is used as a standalone graphic, without text (think Nike’s swoosh or the Target target.)
A favicon is a small 16×16 pixel icon that serves as branding for your website.
8. CURATED BRAND FONTS
Different from your logo font, 2 to 5 typefaces that you will use on all collateral for consistency.
9. BRAND ACCENTS
Varies from one brand to the next.
Typically these are patterns, textures, icons, and/or illustrations.
Accents can be used on websites, social media graphics, stationery, business cards, printed materials, and more.
10. BRAND BOARD
All brand elements described above displayed concisely in a PDF for quick reference.
11. STOCK PHOTOGRAPHY (Optional)
30 high resolution images with licenses. (VALUED AT $890+)
12. BUSINESS CARDS
2-sided business card design.
13. STYLE GUIDE / BRAND STANDARDS MANUAL
A stunning PDF that includes brand ‘rules’ with all the color codes, fonts and elements, plus mockups.
14. CANVA ACCOUNT & ‘BRAND KIT’ SETUP
We set up a Canva account for you, including your ‘Brand Kit’ with logo files, color palette, accents and curated brand fonts. You can use Canva to easily create your own graphics for social media, printed materials, and more.
15. CANVA TEMPLATES
10 custom templates in your new brand’s aesthetic for use in Canva.
16. PACKAGED FILES
All files in their applicable formats (vector/EPS, PDF, PNG, JPEG) delivered via a Dropbox link.
17. YOUR BRANDED GOODIES!
A goodie box of high end swag you’ll actually want to use every day.
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